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Fickle gamers

The Wii won because of clever marketing, the mostly positive mainstream media coverage it received, and waggling a Wiimote around is easier for the average non-gamer to understand than pressing buttons. The problem Nintendo is going to face is that these people have no brand loyalty and will only continue to buy the product until the novelty wears off or the next new thing comes alone. Gerard Smith

GC: That's the lesson Sony teaches.

Email: gamecentral@teletext.co.uk

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